Rachel is a creative marketer developing highly experiential brands in the lifestyle, entertainment and non profit industries over the last 15 years.
Rachel currently is the Senior Global Marketing Director at the advocacy organization Global Citizen, where she leads all audience growth and brand marketing efforts through digital, content, event and campaigning activity. In the two years she has been with Global Citizen, she has guided the growth of action takers and content consumption by 200%, contributing to the vision of eradicating extreme poverty by 2030.
Notable projects she has led at Global Citizen include the #ThisisAmerica campaign in response to the 2017 Refugee Ban, Global Citizen Festival NYC, Montreal and Hamburg and a get out the early vote campaign -ShowUpVote- during the 2016 Presidential election.
Previously Rachel was at Spotify as the first hire on the US marketing team. There she played a global role building the Spotify brand, now valued at $13 billion dollars with 100 million registered users. In addition to leading a global team and having inspired creative work for many campaigns, her proudest accomplishments include launching in the US, developing a global scalable brand & experiential strategy and creating coveted marketing properties like the Spotify House at SXSW.
Across her career, Rachel has worked in a number of creative roles. In the UK, where she called home for over 5 years, she was the Executive Producer to Europe’s biggest independent music promoter, developing and executing large scale music festivals, featuring the likes of Neil Young, Bob Dylan, Mumford & Sons and Prince. She also served as Creative Director at Proud Galleries, a popular music & gallery venue in London.
Prior to London, Rachel started her own company that specialized in creating brand experiences & events, PR and content development.
As a native New Yorker (Brooklyn before it was), the daughter of NYC public school educators and a former professional ballet dancer, Rachel’s passion for building community has also led her to teach leadership and arts workshops for NYC youth. She is an ongoing contributor through pro bono work to nonprofit animal causes like Brooklyn’s Sean Casey Animal Rescue, by raising $30k with its 2015 holiday campaign. She currently sits on the Board of Directors at Ballet Tech Foundation, an organization committed to introducing thousands of NYC public school children to classical dance tuition-free.
She lives in Flatbush, Brooklyn with her husband and daughter.