Rachel is a creative marketer and brand strategist with 15+ years marketing experience and cross platform storytelling.
Currently the Vice President of Brand & Culture Strategy at Planned Parenthood Federation of America (PPFA) and a senior leader within the organization, Rachel oversees the marketing strategy and brand expression across all communication touch points that aim to drive growth, engagement and brand loyalty with audiences. Rachel is also responsible for leading the organization's strategies for shifting culture toward positive sexual and reproductive health care and rights.
Across her career, Rachel has worked in a number of creative roles in the public, startup, and non-profit sectors, developing and shepherding fresh ideas from strategy to execution. Prior to PPFA Rachel was Global Citizen's Senior Global Marketing Director for nearly three years — leading a global multidisciplinary team, overseeing brand efforts, audience growth and engagement strategy tripling the growth of content consumption and action takers as part of the anti poverty movement. Notable projects include the #ThisisAmerica campaign in response to the 2017 Refugee Ban, Global Citizen Festival NYC, Montreal and Hamburg and a get out the vote campaign -ShowUpVote-during the 2016 Presidential election.
She was one of the first hires at Spotify and a senior member of the brand team for five years, where she played a key role as the first person on the marketing team, launching the service in the U.S. and growing the company to its $8 billion valuation.
As a native New Yorker and a former professional ballet dancer, Rachel’s passion for storytelling and audience engagement continues to drive her work. She currently sits on the Board of Directors at Ballet Tech Foundation, an organization committed to introducing thousands of NYC public school children to classical dance, tuition-free.
Rachel lives in Flatbush Brooklyn, with her husband and daughter.